I never liked the 2010 Olympic symbol. To me it looks unrefined and quite simply, it doesn’t say “Vancouver.” I realize it’s important to acknowledge BC’s connection with the First Nations. Fair enough. But is a inukshuk, an Inuit creation, really a symbol of Vancouver’s rich landscape and vibrant multi cultural society? Did the Aboriginal people around Vancouver even use it? To me it would seem to be more of a symbol of of Northwest Territories or Nunavut. There are far more interesting and relevant icons of Vancouver to focus a logo design on.
Despite the 2010 logo’s shortcomings, things could definitely be worse. Just take the 2012 London Olympic Games symbol. I have no idea what the designers were thinking, and I am even more mystified as to how someone would pay them to use the logo. One headline on reddit.com stated that it “resembles Lisa Simpson giving head.” You can’t get a better endorsement then that. Suddenly the Vancouver logo isn’t looking to bad.
BBC — London 2012 logo revealed
Update: A 2012 promotional video featuring the logo has been banned from airing again because it “could trigger epileptic fits.” Officials maintain that these health concerns are not a result of the logo itself.
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